Our story

We are a growing family business who work with local brands, suppliers, and independent retailers, delivering superior brand management, reliable distribution, and smart effective solutions.

We are passionate about getting our great brands onto supermarket shelves. We offer a wide portfolio of products and services that our customers trust and believe in. As a business, our ‘can do’ attitude always puts our customers first.

We understand that for us to be successful, our customers and suppliers must also be successful through growing sales.

Our ultimate purpose is to operate a sustainable business that provides excellent service, quality products and great support to link our retail partners and the local brands we represent.  We aim to be a dynamic leader in our industry.

Charmlaw-brand-distribution

Our history

Charmlaw Foods first began in 2012, however its history dates back even further.

Charmlaw Foods has grown consistently over the past 20 years. In 2000 as Charmlaw Distribution, the business has origins in milk distribution, but started to distribute salads for Mrs Crockett’s. Charmlaw came into new ownership in 2012 when Bernard Waters, bought the business. Since 2001, Bernard has operated Rogers Cold Stores, which was previously known as Rogers Ice & Cold Storage.  Rogers has been servicing the food industry since 1929.

The company’s head office and warehouse is located in Sherwood, on Brisbane’s south side.

Our values

Our values are at the heart of our business

006-trust

Honesty

We value honesty. From being honest with our suppliers, our partners, and our retailers, to being honest and transparent with our team, our performance, and ourselves — we do what we say we will do.

002-excellent

Excellence

We are the best at what we do, and we have the best people.

001-adaptation

Adaptability

We believe it’s important to stay adaptable in this changing climate. No matter what, we can be counted on to get the job done.

003-honesty

Respect

We care for our people. Whether it’s our brands, our stores, our partners, our team, or our delivery workers, every relationship we form begins and ends with respect.

005-united

Teamwork

We could not do what we do without the work of our team. Together we create a family culture that supports, nurtures, and encourages the development of our team members.

Our team

Our team members are the backbone of our company.

Which is why we ensure our company culture enables our people to grow and thrive in the best way they can. As a family business with strong family values, we focus on creating a safe, nurturing and friendly environment that cultivates growth, trust, loyalty and teamwork.

We offer opportunities in a variety of different areas in our company such as sales and marketing, sales support, administration, warehousing, and transport.

our-team

Our partners

We bring some of Australia’s best products to a large number of Independent retail stores. Currently, we service over 400 stores throughout Queensland and northern New South Wales.

We build honest and transparent partnerships with our customers to help grow together.

We see Charmlaw as playing a key role in bringing some fantastic local brands and Australian independent retailers together.  We are the optimal brand management and logistic solution choice for these brands and through the close relationship will all our retail partners, are able to maximise the position for both suppliers and retailers.

Charmlaw-partnerships

our retail partners

We proudly support a network of independently owned stores such as Drakes, Cornetts, Whites, Peries, IGA, FoodWorks, and other single store operators from Cooktown to Coffs Harbour, from Southport to Cloncurry, from Townsville to Charleville, and all points in between. We cover an amazing number of stores throughout our service area.

Charmlaw-foods

our brands

We connect with high quality Australian brands that share similar values and offer great products.  We work very closely with our supplier partners to maximise their marketing initiatives and grow sales.

.

Warehousing, Cross-dock, and Delivery Solutions

We also offer delivery solutions for other distributors and suppliers to provide efficient, cost effective solutions..

Our consolidation and delivery service also assists retailers in reducing store deliveries and minimising down-time on back docks.

Charmlaw-warehouse

Cold Storage

Our sister company,  Rogers Cold Storage, offers cold storage and logistic solutions to suppliers and manufacturers.

Rogers can provide freezer and chiller storage, container unpacking, order picking, and delivery services.

Rogerscold